Cybersecurity is a major issue facing the entire hotel industry, but it can be especially daunting for franchisees to deal with on their own. However, Choice Hotels has found a unique way to protect its franchisees from a variety of dangerous attacks including social engineering, ransomware and phishing. In this session, Jason Stead, Senior Vice President, Chief Information Security Officer for Choice Hotels International will discuss why the brand is moving to be 100% cloud-based (and both the security opportunities and threats that move creates), how it is weaving corporate cybersecurity into its proprietary software, the threats Choice franchisees faced during COVID and how the company addressed those, as well as some of the unique value the company has created for its franchisees when it comes to cybersecurity.