As hoteliers become familiar with and begin to implement attribute-based selling techniques, consumers are beginning to take note. While the ABS-based system has made airlines millions of dollars, it has left a sour taste in some consumers’ mouths. Those same consumers are now using social media and local news outlets to tarnish its reputation. Join us for a panel discussion where we will talk about customer sentiment around this new sales model, how hoteliers can overcome the negativity, and some of the key benefits to this new way of selling hotel rooms.