<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117139-5aa6e78b0fa2f.jpeg" style="width:250px;height:70px;" /></div>

<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117139-5aa6e78b0fa2f.jpeg" style="width:250px;height:70px;" /></div>

<div> <div>Adam Steltzner will boldly go where no NASA engineer has gone before – HT-NEXT – to impart to the hotel industry’s technology leaders how they too can and should “shoot for the stars.” Steltzner will share the thrilling story of how technology and collaboration came together to enable the landing of the Rover Curiosity on Mars. Through personal experiences, he will illustrate lessons that can be applied in order to drive innovation while under intense pressure. Through his rare blend of engaging story-telling and humorous introspection, Steltzner will advise attendees on how to overcome uncertainty and have the courage to move forward to devise solutions even when you don’t have a guarantee of success. Steltzner’s extraterrestrial endeavors have given him a unique perspective to impart advice to executives, as he will encourage them to remember that leadership is not about dominating and how meaningful innovation has the potential to change the world.   </div> <div> </div> <div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117138-5aa6e718660a6.jpeg" style="width:250px;height:85px;" /></div> </div>

<div><strong>1 Presentation: The Agile Manifesto: Successfully Navigate Risk and Uncertainty</strong></div> <div>by Nikki Barua, BeyondCurious</div> <div> <div>Organizations across industries must focus on making their businesses agile in order to thrive in the midst of digital disruption. In this lightning chat innovation lab, Nikki Barua, CEO of BeyondCurious, will discuss why large companies must think and act with the agility of a startup to become digital businesses. She will share use cases of companies that propelled innovation without getting caught up in over-engineering or over-thinking a perfect solution. She will highlight the capabilities, mindset and skillsets needed to adopt this approach, and how you can be the change agent that helps your organization successfully navigate through risk and uncertainty.</div> </div> <div> </div> <div><strong>2 Security is Possible: The Non-Scary, Tactical Security Session</strong></div> <div>by Bill Newhouse, National Institute of Standards and Technology and Jeffery Finke, MITRE</div> <div> <div>New threats in cybersecurity are constantly emerging and the landscape of threats is ever evolving. Hospitality companies are keenly aware of the risk to brand reputation should a breach occur, and it is easy to feel overwhelmed and believe that a cyber-attack is inevitable. Don’t fall prey to a victim mentality! In this 20-minute lightning presentation the experts at the non-regulatory National Cybersecurity Center of Excellence will arm attendees with the power of knowledge to face cyber security issues head on – starting with your Property Management Systems. Learn about cybersecurity principles that you can implement to help protect your organization from attacks that might lead to data breaches and fraud.  Forewarned is forearmed!</div> <div> </div> </div> <div><strong>3. Big Data for the Visual Learner</strong></div> <div>by Calvin Anderson, RLH Corporation</div> <div> <div>They say a picture is worth a thousand words and this concept has never been truer than in the context of big data.  When it comes to quickly honing masses of raw data into revenue-impacting insights, today’s data visualizers have the potential to elevate the strategy game from “fun fact” to “clever son of a gun” levels. Learn the pitfalls of restricting your data use to text tables (Excel) and instead, how to activate data visualization technology in order to see your business like never before.</div> </div>

<div><br /> Topic tables include:</div> <ul><li>Topic Table 1 - Can CRS Help Brand.Com Drive Personalization & Loyalty?</li> <li>Topic Table 2 - Software Defined Networking: Time to Dump “Dumb” Devices</li> <li>Topic Table 3 - Monetizing the Latest Network Technology</li> <li>Topic Table 4 - Leveraging Powered Fiber to the Room</li> <li>Topic Table 5 - Leveraging Tech to Touch the Guest from Check-in to Check-out</li> <li>Topic Table 6 - CX: The Evolving Digital Customer Journey</li> </ul><div>Lunch sponsored by </div> <div><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/112056-5a9037f2625d8.jpg" style="width:250px;height:102px;" /></div>

<div> <div>Roll up your sleeves with the non-regulatory National Cybersecurity Center of Excellence team. Learn about - and help shape - solutions that will raise the cybersecurity posture of the hospitality industry. The team will demonstrate that the adoption of cybersecurity best practices is not impossible. This deeper dive session will guide hotel operators with an insiders’ look at how best to work with existing technology, best practices for improving cybersecurity strategy, and practical ways to lower risk. Offer your expertise and experience to help the NCCoE design a best practice guide in a way that supports the needs of owners and operators.</div> </div>

<div> <div>In this “accelerator” workshop curated around the Agile Manifesto presentation, Nikki Barua, CEO of BeyondCurious, will take attendees through a roll-up-your-sleeves interactive session to understand how to be an agile organization. She will help executives understand how to think like and employ a start-up mentality in their own organizations to unlock growth and innovation. She will explain what this should look like when done right, and what it means from a leadership perspective. Attendees will walk away with a true understanding of the guiding principles of this concept through peer-to-peer interaction and workshopping of the topic.</div> </div>

<div> <div>Take a deeper look at the evolution or data usage as Calvin discusses the evolving complexities of market segmentation which add almost daily to ones insight responsibilities.  As human meets machine, we are required to process more, and at faster speeds, than ever. This means that strategy and analytics skill sets must break the traditional dashboard model and seek to understand the entire spectrum of known elements.  With a fuller picture, insights will be gained by modeling the answer from a field of near-unlimited possibilities as opposed to guessing within a set of parameters. Join Calvin for part lecture and part interactive problem solving as we explore the revenue insights of an the imaginary “HT-NEXT Hotel.”</div> </div>

<div>HT’s editorial team and study analyst offer insights, findings and additional insights from the 2018 Lodging Technology Study.</div>

<div>This panel of leading hotel executives, led by industry consultant and former technology executive, Graeme Powell will share with attendees valuable insights into how the hospitality industry must address guest and employee Internet access.  Hear best practices from executives  on how to prepare for the swelling tide of bandwidth needs while providing fast, consistent connectivity to guests. A variety of topics will be covered including: is HotSpot 2.0 right for all companies; how to ensure network consistency; centralized authentication strategies; security and more!</div>

<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117144-5aa6e9ce9d662.jpeg" style="width:250px;height:96px;" /></div>

<div>The HTNEXT golf outing will begin with a 7:00 a.m. shotgun start on Tuesday morning, March 13. Bus departs promptly at 6:15 AM.  Meet the golf transportation at the hotel's side entrance, by the the Seaport Tower and to the right of Brew30. </div> <div> <p>Golf will be played on the historic Balboa Park Golf Course.  The Balboa Park Golf Course is a challenging par 72, 18-hole course featuring stellar views of downtown San Diego, Balboa Park, Point Loma and the Pacific Ocean.  There will be a continental breakfast served at the course beginning at 6:30 a.m. and a box lunch will be provided on the golf carts for each player.</p> <p>Open to sponsors and hospitality executive attendees only.</p> <p> </p> </div>

<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117139-5aa6e78b0fa2f.jpeg" style="width:250px;height:70px;" /></div>

<div><strong>If you signed up for the Harbor Cruise, please go to the front entrance of the hotel lobby.  There will be an HTNEXT table there where you can pick up your ticket.  The check-in table will open at 9:15am on Tuesday morning, March 13 to pick up your cruise ticket, a box lunch ticket, along with a print out of the walking path to the ship which starts at the front entrance of the hotel.</strong></div> <div> </div> <div><em><span>9:45 a.m.</span> Board Time (<a href="https://maps.google.com/?q=990+North+Harbor+Drive&entry=gmail&source=g">990 North Harbor Drive</a> Pier, 7 minute walk from hotel)</em></div> <div> <div> </div> <div>This cruise will tour both the North and the South Harbors.  The first half of the cruise tours the North Harbor which includes the Star of India and other iconic ships of the Maritime Museum, the North Island Naval Air Station, along with Harbor and Shelter Islands.  The second half of the cruise will tour the South Harbor and includes the U.S.S. Midway Aircraft Carrier, the U.S. Navy Surface Fleet, the Coronado waterfront, the Naval Amphibious Base (home of the Navy Seals) and the Coronado Bay Bridge. </div> <div> </div> <div>The North Harbor cruise will depart at <span>10:00 a.m.</span> and return to the dock at <span>11:00 a.m.</span>  The South Harbor portion of the cruise will depart at <span>11:15 a.m.</span> and return at <span>12:15 p.m.</span>  We will provide you with a box lunch on the ship at <span>11:00 a.m.</span> so if you are taking the full cruise or only one portion, you can pick up your lunch prior to your departure or upon your arrival.  Note that whether you take the full cruise or any portion, please be sure to arrive 15 minutes prior to departure from the dock.</div> </div>

<div>Emotion drives our behavior and decision to buy. The more familiar customers feel with a brand, the more willing they are to spend money and the less willing they are to live without you. Technology can both greatly enhance or dilute Brand Intimacy. This session will present operators with a new paradigm to enhance brand strategies and customer experiences. See how the hospitality industry performs in building emotional connections compared to other leading brands. Attendees will gain a new perspective on the challenges facing organizations to deliver greater intimacy. Find out how to benchmark or measure the efficacy of customer initiatives and rethink the role can technology play in enhancing greater brand bonds.</div>

<div>Session has moved. </div>

<div>Digital branding is increasingly an IT issue as hotels must master cross-channel interactions with guests in order to survive in an e-commerce world. In this session, Daniel Russell, a fast-rising star in digital marketing from the consulting agency Go Fish Digital, will share actionable strategies for fostering cross-collaboration between customer service, marketing and IT. He will share case study examples of how hotels are leveraging everything from location data to social media and review sites to create, monitor and track a robust digital existence. Russell will arm attendees with steps on how to take advantage of the synergies between departments and how to course correct if that collaboration isn’t happening.</div>

<div>Leading the security team for <strong>Choice Hotels</strong>, <strong>Jason Stead, VP & CISO</strong>, has found himself as the appointed “payments person.” In this session, he and <strong>Bill Ramsey, Sr. Director Mobile & Emerging Channels</strong> for <strong>Choice Hotels</strong> will share with attendees how the company has been transitioning the brand into a more nimble and secure payments infrastructure. Starting with Choice’s deployment of 11,000 EMV devices, Stead will offer a view of what the payments landscape looks like today in hospitality and where it is heading.  Stead and Ramsey will help illustrate the roadmap for what innovation at the POS will look like and what is needed to ensure it is secure.</div>

<p dir="ltr">As more and more "things" enter hospitality, best practices for designing, implementing, and maintaining IoT solutions need to be taken in to consideration. Join this session for highlights from the IoT workgroup's whitepaper that will also help us keep privacy and security in mind. </p>

<p dir="ltr"><span style="color:rgb(34,34,34);font-family:arial, sans-serif;font-size:12.8px;">Centralized authentication </span>increases guest satisfaction and scores by reducing guest frustration.  Join this session to learn best practices, deployment strategies, and the business value you need to communicate to your ownership for a successful rollout. </p>

<div>Digital branding is increasingly an IT issue as hotels must master cross-channel interactions with guests in order to survive in an e-commerce world. In this session, Daniel Russell, a fast-rising star in digital marketing from the consulting agency Go Fish Digital, will share actionable strategies for fostering cross-collaboration between customer service, marketing and IT. He will share case study examples of how hotels are leveraging everything from location data to social media and review sites to create, monitor and track a robust digital existence. Russell will arm attendees with steps on how to take advantage of the synergies between departments and how to course correct if that collaboration isn’t happening.</div>

<div>Topics may include: mobile devices, apps, mobile keys & locking, TVs (hardware & content options), WiFi, and future tech trends</div>

<div>Topics may include: security, systems integration, mobile management, P2P systems, inventory management, workforce management.</div>

<p dir="ltr">Tokenization, EMV, hosted payments, oh my! HTNG Payments co-Chairs will demonstrate the value of the secure payment process from booking through checkout, a by-product of one of HTNG's most successful workgroups. </p>

<p dir="ltr">60+ IT systems in a typical hotel, but no single source of truth exists for a holistic view of property systems.  This session will develop next steps for a workgroup looking to simplify the management of these systems and more. </p>

<div> <p dir="ltr">HTNG has identified the greatest challenges and opportunities within the business of IT, and divided them into the following Strategic Pillars:</p> <ul><li dir="ltr"> <p dir="ltr">Quality of the Guest Experience</p> </li> <li dir="ltr"> <p dir="ltr">Staff Recruiting and Engagement</p> </li> <li dir="ltr"> <p dir="ltr">Adopting Brand Standards</p> </li> <li dir="ltr"> <p dir="ltr">Modernizing Infrastructure</p> </li> <li dir="ltr"> <p dir="ltr">Security</p> </li> <li dir="ltr"> <p dir="ltr">Operational Excellence</p> </li> </ul><p dir="ltr">To increase progress and performance in these areas across the industry, we will meet the newly elected Strategy Chairs and appointed Strategic Advisors of the newly established HTNG Global Strategy Team. They will discuss their primary purpose: bringing focus and attention on the Strategic Pillars to HTNG Workgroups.  These leaders will highlight HTNG Workgroups that are working on or have completed deliverables aligned with at least one primary Strategic Pillar.</p> </div>

<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/104513-5a6f472b7b106.jpg" style="width:250px;height:157px;" /></div>

<div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117139-5aa6e78b0fa2f.jpeg" style="width:250px;height:70px;" /></div>

<div> <div>Technology leaders, take note: it takes people to make technology work well. This is especially true in the field of hospitality as employees are the front line, interacting with guests and representing the company. In this interactive session, David Osborne, an Executive OD Consultant and Trainer, will help executives identify best practices to weather the rapid pace of change without burning out and alienating the employees they lead to get the most out of the workforce. With his expertise from Dale Carnegie & Associates, Inc., a 105-year-old company that is hyper-focused on uncovering the potential of successful leaders and imparting that to others, Osborne will highlight how to prioritize business objectives and avoid burnout; identify and debunk generational workforce myths and inspire attendees to get – and keep – employees highly engaged.   </div> </div>

<div>From predictive analytics to machine learning, a panel of hotel operators and data analysts identify how intelligence is changing the game for revenue managers.</div>

<div>Not ready to believe the hype surrounding blockchain? This session cuts through the hype and hyperbole surrounding blockchain – it’s NOT just bitcoin – to distill the real benefits the technology can offer to hospitality. <strong>Doug Rice, Managing Director, Hospitality Technology Network, LLC,</strong> will offer a quick tutorial on “everything you wanted to know about blockchain and were afraid to ask.” Then listen in as <strong>Christian Lundén, Director of Future Business, Nordic Choice Hotels</strong> will share a brief case study look at what the company is doing to enable blockchain technology, positioning the hotel brand as a true pioneer.</div>

<p dir="ltr">The GDPR compliance deadline is imminent!  HTNG's workgroup has created resources to guide you through the major components of the legislation.  Join this session to discuss the tools developed by the workgroup to ensure a successful compliance program. </p>

<p dir="ltr">Think contactless is not an option for hospitality brands? Think again! Join this session to see how. This workgroup will identify the critical components in payment solutions for the hospitality industry and how they might need to be updated to accommodate new payment frameworks designed to overcome previous challenges. </p>

<div>How hotels must centralize data management to tap into the potential of artificial intelligence, voice control devices and more.</div>

<div>This session will provide a 360 degree view of technology investments in hospitality. Led by <strong>Prakash Shukla, Founder & Managing Partner </strong>of<strong> Wayfare Ventures</strong>, the discussion will provide insights from the venture capital side of how companies get funded and the key considerations that investors are looking at to determine the sustainability of a company. Shukla will be joined by hotel IT leaders to share their perspective on looking at technology investments and what chains must do when engaging with new and innovative startups.</div>

<p dir="ltr">The GDPR compliance deadline is imminent!  HTNG's workgroup has created resources to guide you through the major components of the legislation.  Join this session to discuss the tools developed by the workgroup to ensure a successful compliance program. </p>

<p dir="ltr">Think contactless is not an option for hospitality brands? Think again! Join this session to see how. This workgroup will identify the critical components in payment solutions for the hospitality industry and how they might need to be updated to accommodate new payment frameworks designed to overcome previous challenges. </p>

<div>New for HT-NEXT <a dir="ltr">2018 is Startup Alley</a>. The new showcase was established in order to provide a unique venue for 20 startup technology companies to present their innovative products and solutions to the global hospitality market.</div>

<div>From predictive analytics to machine learning, a panel of hotel operators and data analysts identify how intelligence is changing the game for revenue managers.</div>

<div>Not ready to believe the hype surrounding blockchain? This session cuts through the hype and hyperbole surrounding blockchain – it’s NOT just bitcoin – to distill the real benefits the technology can offer to hospitality. <strong>Doug Rice, Managing Director, Hospitality Technology Network, LLC,</strong> will offer a quick tutorial on “everything you wanted to know about blockchain and were afraid to ask.” Then listen in as <strong>Christian Lundén, Director of Future Business, Nordic Choice Hotels</strong> will share a brief case study look at what the company is doing to enable blockchain technology, positioning the hotel brand as a true pioneer.</div>

<p dir="ltr">Voice agents are taking over! This workgroup has provided high level guidance and best practices for implementing far-field voice recognition devices in the guest room. This session will present  an overview of this document to help you get ready for this emerging technology. </p>

<p dir="ltr">Help HTNG take the hospitality API ecosystem out of the stone age by joining HTNG's API Registry. This session will take you on a demo of the registry's beta and invite you to submit your information so you don’t get left behind. </p>

<div>How hotels must centralize data management to tap into the potential of artificial intelligence, voice control devices and more.</div>

<div> <div>This session will provide a 360 degree view of technology investments in hospitality. Led by <strong>Prakash Shukla, Founder & Managing Partner </strong>of<strong> Wayfare Ventures</strong>, the discussion will provide insights from the venture capital side of how companies get funded and the key considerations that investors are looking at to determine the sustainability of a company. Shukla will be joined by hotel IT leaders to share their perspective on looking at technology investments and what chains must do when engaging with new and innovative startups.</div> </div>

<p dir="ltr">Voice agents are taking over! This workgroup has provided high level guidance and best practices for implementing far-field voice recognition devices in the guest room. This session will present  an overview of this document to help you get ready for this emerging technology. </p>

<p dir="ltr">Help HTNG take the hospitality API ecosystem out of the stone age by joining HTNG's API Registry. This session will take you on a demo of the registry's beta and invite you to submit your information so you don’t get left behind. </p>

<div> <div><b>Table topics include:</b></div> <ul><li>Topic Table 1 - Be ready! Transform Your Point-Of-Sale to Point-Of-Experience to Maximize Revenue and Guest Satisfaction.</li> <li>Topic Table 2 - The Next-Generation for Converged Networks</li> <li>Topic Table 3 - In the Cloud: PABX & Business Intelligence </li> <li>Topic Table 4 - Getting Your Network Ready for 802.11ax</li> </ul><div>Lunch sponsored by</div> <div><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/112056-5a9037f2625d8.jpg" style="width:250px;height:102px;" /></div> </div>

<p dir="ltr">Did you know that the Blockchain's usability extends well beyond cryptocurrency? HTNG Blockchain Workgroup members will continue to share expertise on this emerging technology and the rapidly expanding ecosystem of solutions and potential usecases.  This session will compliment the other blockchain presentation sessions by providing a more interactive discussion between subject matter experts who are publishing a whitepaper to educate the hospitality industry on blockchain technology, identify relevant frameworks, and the use-case for which select frameworks could be deployed. </p>

<p dir="ltr">Breaker Breaker 1-9, the Citizen's Broadband Radio Service isn’t for new “CB” Radios.  The FCC is developing a new, complex and somewhat controversial licensing strategy for this radio frequency spectrum.  There are many ways hospitality organizations can capitalize on this new platform and this recently chartered workgroup is exploring this emerging technology. </p>

<div>Worried about GDPR? The purpose of the GDPR is to provide a standard set of data protection laws across all member countries for EU citizens to clearly understand how their data is being used or raise any complaints. The GDPR builds upon the 1995 Data Protection Directive 95/46/EC, which governed the processing of personal data, and refreshes the legislation to suit the modern day. Failure to comply with the GDPR can cost organizations up to 4% of annual global turnover or €20 million in fines. This is the session to attend if you have any concerns or questions regarding the impact GDPR will have in the States. In this session Finn Schulz, principal of Schulz Consulting and Richard Sheinis, Hall Booth Smith, P.C. will offer context to demystify what GDPR will entail and the steps organizations must take to make sure they are prepared and protected. Attendees should come armed with their questions and concerns to leave with a complete understanding and confidence in the implications of GDPR on hospitality</div>

<div> <div><strong>Section 1:  Tech Enabling Change</strong></div> <div> </div> <div>Hotel staff is the front line in terms of customer service. The employees that represent a brand need to be armed with technology that will enable them to meet and exceed the expectations of each and every guest.  <strong>Jeff Bzdawka, Sr. Vice President of Global Hotel Technology for Hyatt</strong>, will share the keys to developing workforce applications that allow hotel staff to turn a transaction into an interaction. He will highlight how to approach designing systems differently and how to be flexible and agile in delivering technology enabling staff to react appropriately to guest requests and get out of the office and focus on the property level.</div> <div> </div> <div><strong>Section 2:  Designing a UserExperience (UX) that Works</strong></div> <div>Consistency is key when it comes to empowering staff to be as nimble and effective as possible – and it starts with the technology that hotels put in the hands of employees. In this segment, <strong>Jeffrey Parker, VP of Hospitality Systems, CHTP, RLHC, </strong>will share insights to RLHC’s strategy for staff empowerment with its StaffConnect program. He will highlight the goals and benefits of arming staff with the right device with the right functionality and the proper training to make to make their jobs easier and provide better service to guests. Jeff will share how wearables are a next phase of employee user experience and why RLHC is not embracing BYOD.</div> </div>

<div>Don’t miss this powerhouse panel, featuring top executives from leading hospitality companies. These executives are ready to pull back the curtain to reveal what they think the future hotel experience will look like, what inspires them and what is keeping them up at night.</div>

<div>The HT-NEXT Awards Program, sponsored by Datatrend Technologies, includes the HTNG TechOvation Award and Hospitality Technology’s Hotel Visionary Awards, which seek to honor companies that are making a difference in hospitality technology. The Visionary Awards honor hotels that have demonstrated outstanding achievement in vision and leadership in technological innovation in the past year. The TechOvation Award offers 10 technology vendors the opportunity to present their new technology solutions live at HT-NEXT. The vendors are judged live and one winner is chosen.</div> <div> </div> <div style="text-align:center;">Sponsored by:</div> <div style="text-align:center;"><img alt="" src="https://swoogo.s3.amazonaws.com/uploads/medium/117146-5aa6ea7d7c598.jpeg" style="width:250px;height:88px;" /></div>